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Taken from giantbomb.com and ign.com
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For our startup to be successful, our first game has to have the properties that will make it the most likely to become popular. While most of our group had the mindset of making the games we love to play - mostly 3D and requiring years of development -, we have to keep in mind the scope of our experience. Therefore, we accepted that we would only be able to make a 2D or 2.5D with our skill set and the time we are allotted to create our project.
In order to create a game that will appeal to the most people possible while simultaneously making us the most money, we researched multiple genres and demographics. Through magazines, websites, and polls, we discovered the most popular genres were action or puzzle. For demographics, while the younger groups often played more often, the age group 25-34 paid more in-app than any other, while playing only slightly less often than the leading age group.
Moreover, we needed a low barrier platform to host our game. We choose Kongregate as a team. It is a popular site with a low barrier entry, allowing us to keep our copyrights. While Kongregate would allow us to keep 15% more profit should we host our game solo on their site, we decided to post it to multiple sites in order to attract the most people possible. We looked at sites like Yahoo!, Google Chrome Apps, and Miniclip. Some we discarded due to their conditions or difficult entry, others we agreed would be worth the time and/or money for maximum exposure.
While many of us are anxious to design the games we would buy, our starting point is this game. As a team, we will learn together what it takes to make even the simplest games come to life.